About the Role
We’re looking for a DeFi GTM Strategist to help accelerate adoption and visibility of the Aptos DeFi ecosystem. In this role, you’ll ideate and execute go-to-market strategies and ecosystem campaigns in collaboration with leading DeFi protocols building on Aptos. You’ll work cross-functionally with Foundation stakeholders, product teams, and external partners to launch compelling initiatives that drive usage, liquidity, and awareness.
This is a unique opportunity to shape how the next wave of DeFi innovation is brought to market on Aptos.
Responsibilities
Design and execute GTM strategies and campaigns to amplify Aptos-native DeFi projects and partner launches
Own project timelines and cross-functional coordination across internal and external stakeholders (e.g., protocol teams, marketing, community)
Support the pre-launch, launch, and post-launch lifecycle of ecosystem campaigns
Track success metrics and continuously optimize campaign effectiveness based on user feedback and performance data
Work closely with ecosystem, growth, and marketing teams to ensure aligned messaging and distribution
Contribute to broader DeFi ecosystem development efforts and surface insights from the field to inform ecosystem support strategy
Qualifications
2–5 years of experience in DeFi, Web3, fintech, or startup environments, ideally with a focus on GTM, marketing, strategy, or ecosystem development
Strong understanding of DeFi products and user behavior (even at a light, power-user level)
Excellent program/project management skills; able to keep many threads moving across internal and external stakeholders
Strategic thinker with strong written communication and a bias toward action
Comfortable in fast-paced, ambiguous environments and excited to work across multiple workstreams
Passionate about growing the next wave of DeFi adoption and innovation
