About Us
Circle is building the world’s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.
We’re proud to be a fully remote company of around 200 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.
Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!
Check out our Careers page for more about working at Circle.
About the role
We’re looking for a Senior Product Marketing Manager, AI to own product marketing for Circle’s AI Agents, AI Workflows, AI Copilot, and other emerging AI-powered capabilities across the platform.
This role sits at the intersection of product innovation, customer education, and adoption. AI at Circle is not a side feature, it’s a core part of how communities onboard members, deliver value, automate work, and scale sustainably. Your job will be to help customers understand what’s possible, how to use AI effectively, and why Circle’s approach to AI is meaningfully different.
You’ll partner closely with the Applied AI Product and Engineering org, Growth, and Customer Success to bring new AI capabilities to market, drive adoption, and shape how Circle’s AI story is told internally and externally. You’ll report to the Head of Product Marketing and play a critical role in defining how AI becomes practical, trustworthy, and valuable for our customers.
This is one of Circle’s most visible and strategically important product areas.
What you'll be doing
Own messaging and positioning for Circle’s AI capabilities.
Define and evolve how we talk about AI Agents, AI Workflows, AI Copilot, and automation across Circle. Translate powerful technical capabilities into clear, outcome-driven customer value.
Drive adoption-focused go-to-market for AI features.
Guide go-to-market strategy for AI launches with a heavy emphasis on activation, education, and real-world usage. Success in this role is measured by adoption and impact, not just launch noise.
Craft high-impact copy and narratives around AI.
Write and oversee AI-related product content across the website, in-product surfaces, lifecycle campaigns, sales decks, and launch assets. Maintain a high bar for clarity, accuracy, and brand voice.
Create customer education and enablement at scale.
Develop guides, examples, templates, workflows, and best practices that help customers confidently use AI agents and workflows in their communities.
Enable internal teams on AI positioning and usage.
Work closely with Sales and Customer Success to create enablement materials, FAQs, demos, and training that help teams explain, sell, and support Circle’s AI capabilities responsibly and clearly.
Partner deeply with Product and Engineering.
Stay close to roadmap, technical constraints, and product intent. Influence product decisions by bringing customer insights, adoption data, and messaging implications into the development process.
Champion responsible, trustworthy AI.
Help ensure Circle’s AI messaging is accurate, grounded, and aligned with customer trust. Avoid hype, overpromising, or vague claims in favor of clarity and real outcomes.
Contribute to Circle’s broader product narrative.
Ensure AI fits cohesively into Circle’s overall positioning as a growth system for serious community businesses.
What you'll need to be successful
- Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet.
- You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5.
- 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
- 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
- A commitment to excellence and craft. We sweat the small details. We obsess over copy, clarity, and consistency. We hold a high bar for how our product and brand show up in the world, and we expect you to do the same.
- Exceptional written communication skills. You are an excellent writer and editor. In a fully remote, async company, writing is one of your most important tools.
- Proven ability to create high-impact messaging that resonates with diverse audiences and drives real outcomes, from product adoption to revenue growth.
- Strong storytelling and simplification skills. You’re able to take complex product surfaces and translate them into clear, compelling narratives that customers immediately understand and value.
- Experience crafting positioning frameworks and leading go-to-market strategies for new product launches, working cross-functionally from strategy through execution.
- A deep understanding of customer personas and pain points, and a demonstrated ability to address them through thoughtful, customer-first messaging.
- A strong sense of ownership. You take responsibility end-to-end, from defining the problem to shipping the solution and measuring impact. You don’t wait to be told what to do, and you care deeply about the outcomes of your work.
- A track record of effective cross-functional collaboration with Product, Growth, Sales, and Customer Success to deliver successful launches and campaigns.
- A strong work ethic and comfort with high expectations. We’re a fast-growing, venture-backed company with ambitious plans. This role is high-impact and high-accountability, and it’s best suited for someone who thrives in that environment.
Bonus Points
- You’re a growth marketer turned PMM (or have spent meaningful time in growth), and naturally think about messaging in, funnels, experimentation, and how positioning decisions drive real adoption, activation, and revenue impact.
- You’ve worked on AI-powered products or surface areas, and know how to bring agents, workflows, or automations to market with clarity, trust, and a focus on real customer value.
$140,000 - $160,000 USD per year
The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.
The fun stuff
- Fully remote:Â work from anywhere in the world!
- Autonomy and trust to do your job:Â we care about outcomes over everything else.
- Paid time away:Â all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
- Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
- Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
- Parental leave for parents expanding their family, or just starting one.
- Home office stipend to help you get up and running.
- Learning & development stipend to help you level up your professional skills.
- Annual bonus potential for roles that don't already receive variable income or commission.
- Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
- Check out our Careers page for more.
*Your role, location and unique circumstance may affect this.
Diversity, Equity & Inclusion
As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S. benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.
Equal Employment Opportunity
Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.
How We Use Candidate Data
At Circle, we are committed to protecting your personal information. As a job applicant, the personal data you provide to us is collected and processed in accordance with the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA). This notice outlines the types of personal information we collect, the purpose for collecting it, and your rights.
Information We Collect: We collect the following categories of personal information from job applicants:
- Contact information (such as name, email address, phone number)
- Employment history and qualifications
- Education history
- References and any other information you choose to share with us during the application process
Purpose of Collection: We collect this information for the following purposes:
- To assess your qualifications and suitability for the position
- To communicate with you during the recruitment process
- To comply with legal and regulatory obligations
Your Rights Under GDPR and CCPA: You have the following rights regarding your personal information:
- The right to request access to the personal information we hold about you.
- The right to request the deletion of your personal information, subject to certain legal exceptions.
- The right to opt out of the sale of your personal information (Note: We do not sell personal information).
For more information about how we handle your personal data or to exercise your rights, please refer to our full Privacy Policy.
By submitting your application, you acknowledge that you have read and understood this privacy notice.
