Headquarters: Poland, Poznan
MessageFlow is a new product in Vercom’s portfolio, which has a solid and stable position on the market.
- Digital-First Marketing Strategy: Create, design, and implement a regional digital-first marketing strategy to support and drive sales goals generated from marketing efforts.
- Collaboration with Sales Team: Maintain regular communication with the sales team to ensure alignment on marketing programs and performance metrics, fostering a strong synergy between the departments.
- Digital Marketing Campaigns: Assist in creating, localizing, and executing digital marketing campaigns across various platforms, including social media, email marketing, and display advertising.
- Audience Targeting: Work with the marketing automation platform and internal resources to segment and target audiences effectively, maximizing the impact of our marketing efforts.
- Account-Based Marketing (ABM): Collaborate with the pre and post-sales teams to create highly tailored account-based marketing experiences for our Enterprise accounts, enhancing customer relationships and retention.
- Demand Generation: Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth, ensuring a steady influx of potential customers.
- Content Collaboration: Collaborate with content creators to develop compelling marketing materials, including whitepapers, case studies, and blog posts, to engage our target audience.
Lead Management: Monitor lead quality and collaborate with the sales team to ensure a smooth lead handoff, optimizing the conversion process.
- Fluency in English: Exceptional grammar and writing skills are a must for effective communication.
- Marketing Experience: 2 to 3 years of prior marketing experience, preferably in a B2B SaaS or technology company, will be highly regarded.
- Tool Proficiency: Proficiency in using marketing tools and platforms to execute campaigns and analyze results effectively.
- Detail-Oriented: Strong attention to detail and organizational skills, coupled with creativity and project management abilities, are essential.
- Collaborative Mindset: Ability to work collaboratively in a fast-paced, dynamic environment, ensuring alignment with cross-functional teams.
Digital Marketing Expertise: Experience in building digital marketing campaigns is a significant advantage.
- Development in an international group with a stable market position, our group is developing rapidly, we are on Polish stock market
- Employment under an employment contract or B2B,
- Completely funded work equipment,
- Fully funded of participation in training and industry events,
- Benefit package (co-financing of a multisport card, group medical care insurance).
To apply: https://weworkremotely.com/remote-jobs/vercom-s-a-senior-digital-marketing-specialist