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Colette Baron-Reidlogo
Colette Baron-Reid
Marketing Automation & Tech Stack Manager
🌎 worldwide
90d ago

Headquarters: Toronto, Ontario, Canada
URL: http://colettebaronreid.com

Marketing Automation & Tech Stack Manager

This position is remote, but Toronto-based for occasional meetups.

Company Overview: At our brand-new startup, we're embarking on an exciting journey to redefine entrepreneurship in the digital age. We're committed to providing cutting-edge solutions that empower businesses to thrive in a rapidly changing landscape. We're currently seeking a dynamic individual to join our founding team as an Early-Stage Entrepreneurial Tech Specialist. This is a unique opportunity to be part of our foundational growth and advancement. We are building a platform that will be in service to tens of thousands of entrepreneurs all looking for expert guidance to be successful in the digital age. Our plan is to make us the go-to expert and a household name.

Our Team and Core Values: We are a small team dedicated to helping budding entrepreneurs navigate the complex world of building a brand in the digital age. We help people who are launching courses, products, shopping carts, building followings, etc... and help them understand the complexity of building their brand and growing it.

Customer Service is at the forefront of our Core Values. With a huge, robust community to interact with, we create a thriving environment that exponentially facilitates their growth. Since they are the backbone of our business, we never do anything half-hearted and go above and beyond to earn their loyalty. Our customers hold a special place in our hearts.

You would be joining with the enthusiasm to be part of a team that is in full service to the client, bringing fun and wisdom to the team.

So, in other words... we work hard but love to play in our work while putting the customer before our own needs.

Can I hear a hella... YES!

A Little About You: You completely understand what an entrepreneur's challenges are in the digital age. Including: marketing automation platforms and best practices to build an audience and email lists, payment gateways and processors, communication and project management tools, online course platforms, digital downloads, webinars, live streams, etc... you live for this world of complex digital solutions for budding entrepreneurs trying to scale their businesses.

You're also looking for a position where everyone treats you with respect and you hold the same core values as the company. You also know that getting in on the ground floor also holds a really strong opportunity with a future leadership position and the potential to make a real difference. But more importantly, in this modern workforce, you also get a small equity position with generous performance bonuses as well.

Oh... and you are excited about AI, and a willingness to explore where this could really drive company success.

Position Overview: As an Early-Stage Tech Stack Specialist, you will be a key player in shaping the technological landscape of our startup from the ground up. You'll spearhead the development, implementation, and management of our tech stack, driving automation and efficiency across various aspects of our business. Drawing from your comprehensive knowledge of SaaS platforms and entrepreneurial best practices, you'll create a seamless ecosystem that propels our startup's success.

Starting on the ground floor, you'll be responsible for all automation including marketing automation with our ESP and CRM until we grow the team and those duties are transferred to a full-time marketing automation person.

Key Responsibilities:

Tech Stack and Automation:

  • Lead the selection, integration, and management of our tech stack, and maintain our company G-Suite Workspace. Implement automation processes to streamline workflows, enhance productivity, and drive operational excellence. [The current team already uses Slack, Asana, ActiveCampaign, Kajabi and a host of other common entrepreneurial tools.]

Marketing Automation:

  • Set up and maintain all marketing automation including CRM and ESP, API connections and Zaps, as well as marketing funnels, newsletters, etc... All things marketing automation. (no copywriting; just setting up, execution, tech proofing and maintenance)

Cloud and Collaboration Tools:

  • Leverage AWS or Google Cloud, or other tools to create a secure and scalable digital infrastructure.
  • Implement collaboration tools like Slack and Google Suite to enhance communication and collaboration within the team.

Data Analytics and Insights:

  • Utilize Google Tag Manager to efficiently manage the implementation of various tracking codes and tags, ensuring accurate data collection across digital touchpoints.
  • Set up and maintain Google Analytics 4 to gather and analyze user behavior, enabling data-driven insights into website performance and audience interactions.
  • Implement data tracking mechanisms that provide a comprehensive view of user interactions, enabling informed decision-making.
  • Collaborate with the team to ensure precise implementation of tracking codes and seamless data flow.

Tech Stack Guidance:

  • Share insights and best practices with our team, drawing from your knowledge of SaaS platforms and entrepreneurial strategies.
  • Have a curiosity and desire to stay on top of all new tech-related AI software and platforms and the ability to implement when they are a good fit for the company.
  • Collaborate with cross-functional teams to align technology solutions with business goals.

Video Creation:

  • Create videos on how to use select SaaS tools for our customers. This will be an ongoing/ever-changing responsibility with a future team to oversee. It's the fun part of the job.

Application Process:

If you're tech-savvy at heart and excited about joining a startup at its inception, we invite you to apply. Submit your resume along with a cover letter outlining your relevant experience and explaining why you're the perfect fit for the Early-Stage Entrepreneurial Tech Specialist role at our startup.

Join us in shaping the future of entrepreneurship through technology and innovation! Apply now to be a foundational part of our journey.

StarterCookie.com is an equal-opportunity employer. We are committed to building a diverse team and fostering an inclusive work environment.


  • Proven experience in selecting, implementing, and managing a variety of SaaS platforms, with a focus on productivity, marketing, e-commerce, and customer support tools.
  • Deep understanding of entrepreneurial best practices and their integration into digital business strategies.
  • Knowledge in the online entrepreneur space for budding and scaling brands. Familiarity with a wide range of platforms that they might use as their tech-stack tool kit: Asana, Monday, ActiveCampaign, Ontraport, Keap, WordPress, Wix, Squarespace, SamCart, Stripe, PayPal, WooCommerce, Shopify, Vimeo, AWS, Google Suite, Kajabi, Mighty Networks, Circle.so, ClickFunnels, Zendesk, Zoom, etc... as well as other common competitor tools. Tech stacks are your jam.
  • Strong problem-solving skills, with an ability to adapt solutions to fit specific business needs.
  • Self-motivated and proactive mindset, excited about the challenges and opportunities that come with building from the ground up.
  • Excellent communication skills, able to convey complex ideas to both technical and non-technical team members.


  • Competitive initial salary, with BIG performance-based incentives and the potential for equity participation (stock options).
  • Opportunity to be part of the founding team of a startup with substantial room for growth and advancement.
  • Startup culture that encourages innovation, creativity, and collaboration.

To apply: https://weworkremotely.com/remote-jobs/colette-baron-reid-marketing-automation-tech-stack-manager

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