-
Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
-
Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
-
Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
-
Maintain data integrity from various sources, actively challenge and improve existing data flows;
-
Contribute to the enhancement of accuracy, reliability, and overall data quality;
-
Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
-
Recommend innovative ideas for optimizing marketing performance and efficiency;
-
Lead automated reporting for timely and accurate information delivery.
-
At least 2 years of analytical experience, preferably in B2C marketing analytics;
-
Understanding of multi-touch attribution mechanisms;
-
Advanced proficiency in SQL;
-
Proficiency in Tableau or similar tools;
-
Solid statistical knowledge and experience in using statistics to analyze complex data;
-
At least Intermediate level of English;
-
Familiarity with GIT and Airflow is a plus;
-
Experience with Python libraries is also a plus.
-
Capability to work self-sufficiently;
-
Attention to detail and strong work ethic;
-
Proactive and result-oriented mindset.
-
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
-
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
-
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
